Your Rights
Data Deletion Request
Under UK GDPR (Article 17), you have the right to request that we erase your personal data. Use this page to submit a deletion request and to understand exactly what happens when you do.
How we handle your request
Submit your request
Complete the form below with your name and the email address associated with your Novirae Wellness account. We may ask you to verify your identity before processing the request.
We acknowledge within 72 hours
You will receive a confirmation email within 72 hours confirming we have received your request and outlining the next steps.
Data erased within 30 days
We will erase your personal data within 30 days of verifying your identity. Where deletion is not possible (e.g. legal retention obligations), we will explain why and restrict processing instead.
Confirmation sent to you
Once deletion is complete, we will send you a final confirmation email. Your account will be permanently closed and you will no longer be able to log in.
What gets deleted
- Your account — name, email address, and hashed password.
- Your delivery addresses and account preferences.
- Any support messages and case history linked to your account.
- Your two-factor authentication secret, if enabled.
- Any marketing consent records associated with your email.
What we must retain
Certain data cannot be deleted immediately due to legal obligations:
- Order records — retained for 7 years to comply with HMRC financial record-keeping requirements. Your name and address within these records will be anonymised where possible.
- Fraud prevention — if your account was flagged for fraudulent activity, a minimal record may be retained for up to 2 years to protect against repeat fraud.
- Dispute resolution — if there is an open dispute, chargeback, or return in progress, deletion will be deferred until the matter is resolved.
Submit a deletion request
Prefer to contact us directly?
You can also submit a deletion request by emailing support@novirae-wellness.co.uk with the subject line "Data Deletion Request" and your account email address. We will respond within 72 hours.
support@novirae-wellness.co.uk